Elite players launch new adidas Predator Lethal Zones boot
With the help of some of the world’s best footballers, adidas launched their latest football boot; the Predator® Lethal Zones.
A roster of stars including Edin Dzeko and Nani put the new boot through its paces by taking on five challenges designed to test every aspect of a player’s ability and showcase the capabilities of the new Predator boot.
Speaking at the launch event in Manchester, the United winger said: “I’ve been involved in the design process for the new Predator Lethal Zones and I’m excited to see the final product and test it out across the five different zones. The boots are light, comfortable and help me with ball control whether I’m passing, shooting or dribbling.”
The challenges comprised:
Dribble Water Course
Designed around an automated slalom course to test the player's fast paced dribbling abilities against a series of water blast sequences.
First Touch Air Cannon
Designed to test the player’s ability to control the ball at different heights and speeds, the First Touch Air Cannon Challenge sees a high-powered air cannon launch balls into the air for the players to control and then strike into two targets.
Sweet Spot Target Practice
Designed to demonstrate power and precision within a player’s passing, using the sweet spot zone to generate increased power without losing accuracy as they attempt to hit five static targets at different distances within a 30 second time window.
Drive Power Generation
Designed to test how much power players can generate using the raised and thicker 3-D shape on the forefoot, players will hit the ball as hard as they can into a specially designed pentagon that will measure and then display ball strike speed.
Pass Accuracy Showcase
Designed to test accuracy to the max, this challenge requires players to use the memory foam pad on the medial side of the boot to showcase their deadly control and accuracy.
“For the first time ever, Predator wearers have the complete weapon of control. We have been working with elite and amateur players for a number of years, and with Lethal Zones we have taken the Predator to a whole new level,” said Aubrey Dolan, product manager for Predator® Lethal Zones.
Supporting the five lethal zones is a newly engineered Hybridtouch upper which combines the benefits of leather and synthetic – comfort, stability, reduced water uptake and the highest quality feel in all weather conditions.
The boot also integrates the revolutionary Sprint Frame outsole construction featured in the adizero f50, offering the perfect balance between light weight (225g) and stability as well as the Traxion 2.0 stud configuration which ensures maximum grip and acceleration.
The Predator® Lethal Zones is the first miCoach enabled Predator® boot, which means players can now track their performance stats such as distance, sprint count and maximum speed, then wirelessly transfer the data to a mobile phone or PC.
Other world-class players including Robin van Persie and Xavi have also tested and contributed valuable input to the development of Predator® Lethal Zones and will debut the boot in their games in May 2012.
Of the new boot, Gunners star van Persie said: “If you want to be a top player it's vital that you are an all-rounder and that’s what the new Predator Lethal Zones are about. The five areas on the boot cover where players touch and strike the ball and the design works to maximise accuracy, power and control.”
The new Predator® Lethal Zones football boot will be available from June 2012 in bright blue/infrared/collegiate and navy/white colourways.
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