Hearn expecting blockbuster fight
Eddie Hearn, right, believes the Carl Froch-Mikkel Kessler fight will be an 'epic battle'
Promoter Eddie Hearn has labelled Saturday's super-middleweight world title blockbuster between Carl Froch and Mikkel Kessler as "the biggest fight in Britain this decade".
Nottingham's Froch puts his IBF title on the line against Denmark's Kessler, who holds the WBA 'regular' belt, at the O2 Arena in London this weekend. The hugely-anticipated showdown is a rematch of the pair's 2010 meeting in Denmark when Kessler won a unanimous decision after 12 thrilling rounds.
"It's by far the biggest fight I've been involved in. Someone's just asked me what it's like to be promoting this fight and I told them that actually it's been easy, because you don't really have to promote it," said Hearn.
"We sold out 19,000 in three hours, everybody knows about the fight and of course you've got the first Froch v Kessler fight to look back on so everybody knows what kind of fight it's going to be.
"It's a fight between two huge names who are ready to go to war on Saturday in what will be the biggest fight this decade in Britain."
He added: "I do think it can match the first fight for excitement because tactically they're both going to have their ideas about how they can win the fight, but I think that will also go out of the window.
"Once the first blows are landed and 19,000 people erupt in the arena, it will be forgotten.
"The bottom line is they both only know how to box one way. Kessler can talk about being able to box off the back foot and stuff but they're going to go to war.
"Both men can punch so hard and both have a granite chin, so it's going to be an epic battle."