The World Cup 2014 logo

The official Brazil 2014 logo

What is the official 2014 logo and how was it chosen?

Tournament identity

 

Every World Cup has its own identity and it is not just the teams involved and the action on the pitch that contribute.

The official tournament logo also plays its part. It may not be remembered as well as iconic goals, classic matches or tournament mascot, but the official emblem helps give the event its character.

 

Designing the 2014 World Cup logo

 

The task of designing the official emblem for the 2014 World Cup was given to 25 agencies in Brazil, who were invited to submit designs to FIFA and the Brazil Local Organising Committee.

More than 125 submissions were received and then a shortlist was drawn up before being presented to a judging panel consisting of Brazilian architect Oscar Niemeyer, designer Hans Donner, supermodel Gisele Bundchen, author Paulo Coelho, singer/actress Ivete Sangalo as well as two footballing figures; Brazilian Football Federation president Ricardo Teixeira and FIFA general secretary Jerome Valcke.

The group were selected to represent a country that, according to Teixeira, "introduced a new kind of modernity, based on human beings and their ability to overcome their differences".

The make-up of the panel caused some controversy though. The Brazilian Graphic Designers Association complained they had been excluded from the process, and acclaimed Brazilian graphic designer Alexandre Wollner complained: "They don't respect the professionals, or professionalism."

The panel was asked to rate the designs, taking into account a number of factors including how it conveyed the spirit of Brazil and the country's connection with the World Cup, its creative and artistic merit and uniqueness.

 

And the winner is…

 

The grand unveiling of the design took place at a special event in Johannesburg's Sandton Convention Centre two days before the 2010 World Cup final between Spain and the Netherlands.

The winning design was created by Brazilian design agency Africa and was named 'Inspiration'. It is inspired by an iconic photograph of three hands together raising the world's most famous trophy while the interlinked hands symbolise unity.

With Brazil having won the World Cup five times - more than any other nation - it was deemed appropriate that a representation of the trophy should be so apparent in the logo.

Green and yellow are the predominant colours, forming a link to the Brazilian national flag but also symbolising the rainforests, beaches and sunshine for which the country is so famous. The year of the tournament also features on the emblem in red numbers.

Find out more about the official World Cup 2014 logo

 

Reaction to the 2014 logo

 

FIFA was seemingly delighted with the outcome. The official website of world football's governing body states: "The combination of the strong image, the contemporary typography and striking colours are extremely effective in depicting a modern and diverse host nation."

Not everyone agrees though. Controversy over the process for designing the emblem led to inevitable further criticism of the final design. The most widespread complaint is that hands are featured so prominently for the showpiece event of a sport which bans the use of hands for all players except goalkeepers.

Wollner stated: "If you look closer you will be able to see a face hiding behind a pair of hands in shame."

Numerous comparisons have been made with a facepalm, which is the gesture of placing the hand across the face to express frustration, disappointment or embarrassment.

Nevertheless, the official World Cup 2014 logo will be seen everywhere by the time the tournament begins and along with the official World Cup 2014 mascot it will be regarded as an important part of the colour and character of the tournament.

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